The PRA team, lead by directors, Mary Phillips and Andreina West, consists of a number of seasoned PR and marketing practitioners. With their expertise they can quickly grasp your business goals and objectives.

Mary Phillips - Managing Director

Founding Director Mary Phillips began her career in the newspaper industry before taking on marketing roles for several major software companies. Mary left to set up her own specialist telemarketing company, which rapidly became a major player in the industry.

After the successful acquisition of her company by a US corporation, Mary applied her business vision to create PRA, applying the best practice principles of direct marketing to the other areas of marketing and PR.

"Having held senior positions in companies, we understand the business pressures to get value from marketing funds. Delivering cost effective results is what PRA is about." Mary Phillips.

Andreina West - Account Director

Andreina West joined PRA from a high profile software company where she was head of marketing. Accomplished in the marketing mix, she also has a strong focus on industry alliances and business development.

Prior to specialising in the IT industry, Andreina worked in the City.

"Having been on the client side I found nothing more frustrating than PR agency monthly retainers that were increasingly hard to justify. I wanted quality coverage in the target press for a fixed amount with no added extras - and that is what PRA delivers." Andreina West.

Diana Cope - Telemarketing

Diana has worked with Mary and Andreina for many years. She started her career in telemarketing with US call centre company Sitel and now specialises in targeted lead generation and relationship management. Diana said, "We believe in intelligent targeted telemarketing and have worked hard for years to raise the standards and results that can be achieved. Combining quality PR with targeted telemarketing is the dream team. We will continue to be honest and different in our approach to get the result clients expect." Diana Cope

Ruth Warlow - Press Liaison

Core to PRA's principals is the need to "sell" a good story to the right editors. Ruth's role involves her using her exceptional telemarketing skills to build relationships with the press and target the right publication with the right story. Ruth has worked with Mary and Andreina since the start and is well known to both broadcast and trade press journalists. Give Ruth a challenge and wait for the results - they are always above expectations.

Madeleine Penny - Writer

Madeleine has extensive experience in the IT industry, spending several years working for Microsoft. An original member of the PRA team Mads has been known to write about everything from Fibre Channel over Ethernet to encryption standards for central government and exon skipping therapies for the treatment of duchenne muscular dystrophy. A linguistics graduate Madeleine is never stuck for words and certainly keeps the office entertained with her quick quips and witty comments.

Julie Aguilar - Writer and Account Manager

Julie has over 20 years experience in all aspects of PR including media and industry analyst relations, corporate and employee communications, crisis and change management and all marketing disciplines. Julie has worked in the software industry for many years and thrives in start-up companies helping them to grow. The latest addition to the PRA Team Julie speaks several languages and is quickly proving her value with both clients and journalists.