Andreina West joined PRA from a high profile software company where she was head of marketing. Accomplished in the marketing mix, she also has a strong focus on industry alliances and business development.

Prior to specialising in the IT industry, Andreina worked in the City.

'"Having been on the client side I found nothing more frustrating than PR agency monthly retainers that were increasingly hard to justify."

"I wanted quality coverage in the target press for a fixed amount with no added extras – and that is what PRA delivers."
Andreina West