Destination store in Lake District for outdoor enthusiasts and part of Tiso Group, chooses Eurostop systems to enhance instore customer experience
Eurostop has announced that George Fisher, the iconic outdoor clothing and equipment store in Keswick, Lake District, has selected Eurostop’s retail system for its in-store retail operations. The store, part of the Tiso Group, is using Eurostop’s connected retail solution to manage stock and sales for all clothing, footwear and equipment, as well as at tillpoints. Eurostop’s new Café Mode POS will enable customers to pay for store items, food and drinks at the same time in its top floor café, famous for its far-reaching views.
With Eurostop’s solution, George Fisher’s e-commerce, buying and merchandising and live stock and sales reports systems will be connected with the store’s parent company, Tiso Group, which includes Blues Ski.com and Alpine Bikes. The investment will enable George Fisher to provide customers with a wider choice of stock, offer telephone and mail order options and run its own customer promotions and loyalty programmes.
George Fisher is known for its strong customer focus, running instore events with guest speakers, film nights and sports clinics for its wide community of outdoor enthusiasts, which have created a loyal and longstanding customer base.
The Tiso Group will operate one central stock system, with both unique and shared products on a single platform and one customer database. Directors across the Group will have access to the latest stock and sales using Eurostop’s connected systems, giving complete visibility of the business.
Roy Meunier, Program Delivery Manager at Eurostop said; “George Fisher is an iconic destination store for outdoor enthusiasts. It has a longstanding reputation for providing exceptional customer service with its knowledgeable staff and boot fitting and equipment hire. Along with its café and wide range of instore events, it is one of the pioneers of providing a standout customer experience.
“The investment in Eurostop will improve the customer journey through all of the Tiso Group’s sales channels, while ensuring that George Fisher is able to retain its own unique relationship with customers. The store will be able to provide customers with an even better service – offering more choice of stock and ways to buy. With Eurostop Café Mode POS the café, already a popular place to visit, will become even more of a hub for customers to enjoy and return to.”
NOTES TO EDITORS
About George Fisher
In 1957, whilst working as a senior instructor at the Ullswater Outward Bound School, George Fisher opened a small shop at 17 Lake Road, Keswick. Subsequently he took over the current premises in 1967.
In 1947 the Keswick Mountain Rescue Team was formed, and over the years George as Team Leader was involved in hundreds of rescues. In 1980 he was honoured with an M.B.E. for services to mountain rescue.
George always felt most strongly that everybody who ventured out onto the fells should be properly equipped, especially in respect of footwear, yet he recognised the financial implications of equipping children with growing feet and once-a-year users. He set up the George Fisher Hire Service and to this day, it is one of the busiest departments in the store.
After George’s retirement in 1989, the building was refurbished and extended to become one of the largest independent stores in the outdoor trade.
For more information, please visit: George Fisher
Tiso is Scotland’s Leading Outdoor Clothing & Equipment Retailer. The company was founded in 1962 by proficient mountaineer Graham Tiso with his wife Maude in Edinburgh. In 2014 JD Sports invested in Tiso Group. The company has since grown to become a household name, with 21 outlets in Scotland, England and Northern Ireland, including the George Fisher business in Keswick. Chris Tiso, the founder’s son is currently Chief Executive.
The company is a strong supporter of outdoors groups including Scouts Scotland, John Muir Trust and Scottish Mountain Rescue.
For more information please visit Tiso Group
With over 25 years’ experience, Eurostop provides a range of products and services to help retailers of all sizes in the fashion, footwear and lifestyle sectors manage their business. Founded by retailers Eurostop demonstrates time and again its deep understanding of the issues that retailers face every day.
Eurostop solutions manage EPOS, stock control, merchandise, fulfilment, warehouse picking and packing, and footfall. To ensure that retailers get the best out of the systems and keep on top of their business, Eurostop provides a range of easy to use analysis and reporting tools. Eurostop systems integrate with all the major ERP and e commerce platforms, providing customers with a truly best in class approach.
People use Eurostop’s systems in over 30 countries worldwide, and are supported from operations in London, Singapore, Shanghai, Xiamen and Hong Kong. High profile customers include: ANTA, Aquascutum, Erke, FatFace, Help for Heroes, Joseph, Marks & Spencer, Missguided, Pavers Shoes, Pentland Brands Plc, Trespass and many more.
For more information visit: Eurostop or contact:
PR Artistry Limited
Tel: +44 (0)1491 845553