You choose the PR elements to meet your business requirements and we build the package to match. For a set monthly fee, similar to that of many freelancers, you get a full serviced agent with no hidden extras. You know exactly where your marketing budget is going.
Cost Effective PR
A pre-agreed amount of work is produced for a set fee.
Professionally written blogs, news releases, case studies, website copy, white papers and brochures; and we get the necessary approvals where required.
A Focus On Results
Creativity with practical marketing methods maximises IT PR coverage and delivers leads.
Flexible Marketing Services
A range of marketing services to get the most from your budget.
A Proactive Approach
A proactive and pragmatic approach ensures your profile is maintained and enhanced.
Our customers have used our services to raise their corporate profile leading to trade sales, stock market listing, acquisitions and attracting investors following growth and additional revenue.
IT PR Services
We work with you to achieve your PR goals. Whether to raise your profile, speed up the sales cycle, prepare for a stock market listing, affect a trade sale, or to attract new investors, we take a highly practical approach that gets results.
We research, write and issue an agreed number of press releases, case studies or articles to targeted publications, journalists, websites and social media outlets per month.
We call editors and journalists to check interest and sell in the story.
The service also includes:
- News Making – creating and exploiting topical industry issues.
- Social Media – we can provide support for your social media activities, including advising on the best approach and most appropriate social media platform to reach your audiences.
- Content Creation – an important part of our service is using PR content for your website, including blogs and news releases.
- Editorial Calendar – ensuring inclusion in key media features.
- Relationship Building with Editors and Journalists – securing opportunities in the right media – both online and traditional print publications.
- Industry Award Entries – we can help with award entries – and have an excellent track record of making our clients winners!
- Monthly Activity Reports – so you know exactly what you are getting for your money.
Professional IT Marketing Services
We work with your team to achieve your goals. Whether you need additional support for a specific campaign, or you want a completely outsourced marketing resource, PRA can provide:
- Content Creation – producing thought leadership pieces, content for blogs, websites, tweets, discussion groups plus repurposing content for multiple use.
- Telemarketing and Lead Generation – devising telemarketing campaigns to generate qualified leads.
- Customer Stories – research, writing and managing the approval process.
- Business Writing – product sheets, corporate brochures, thought leadership pieces and white papers to web copy.
- Newsletters – online and print, to communicate with customers and prospects.
- Direct Marketing and Email Marketing Campaigns – including lead generation activity to maximise effectiveness.
- Outsourced Marketing – we can provide a fully outsourced marketing operation. From managing events, your attendance at exhibitions, compiling directory entries – we can even manage your marketing budget.
Areas Of Specialisation
- IBM Business Partners
- Enterprise Risk Management
- Supply Chain, Logistics
- Cyber Security
- Retail -EPOS and e-commerce
- Public Sector
- Service Management/ITIL
- Secure Payments
- HR/Payroll Management
- Workforce Management
- Mobile Resource Management
- Social media management platforms
- Location Based Services
- Cloud Telephony
- Contact Centre Technology
- Charity/Not for Profit