Our latest blogs

The latest selected blogs from our clients, and sometimes a thought leadership piece or comment from ourselves too.
KISS – Keep it SimpleS

KISS – Keep it SimpleS

Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across.     ‘Sound-bites’ and short, snappy slogans are a great way to attract attention.  Once you have caught the audience’s eye, keeping...

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Is traditional PR dead?

Is traditional PR dead?

Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news.  So what can you do to get your voice heard?  For show-stopping, jaw-dropping news, there is...

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Getting into the Nationals

Getting into the Nationals

Great idea.  But ask yourself, 'What would Aunt Ethel think?' Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’   The reason to ask what Aunt Ethel...

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Think like a journalist

Think like a journalist

As marketers we know that content needs to appeal to the audience.   If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects.    What interests them?  What are their pain points?   Put yourself...

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Women in Health IT

Women in Health IT

  By Daniel Johnston, RN, Digital Workflow Specialist at Imprivata It hasn’t hit the headlines, but it should do While COVID-19, the US presidential election and Brexit have been hogging the headlines, there’s been a groundswell of change building in healthcare....

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Patient Safety – The Devil is in the Data

Patient Safety – The Devil is in the Data

 With the recent announcement from Matt Hancock about reducing bureaucracy and the publication of the consultation document; ‘Busting bureaucracy: empowering frontline staff by reducing excess bureaucracy in the health and care system in England’[i], the time is ripe...

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The Deadline for Ditching WhatsApp

The Deadline for Ditching WhatsApp

  Facebook has declared its intentions for WhatsApp – and it’s not great news for business users (or anyone else for that matter)   David Holman, Director and Co-Founder of Armour Comms explains.    Data is moving West! We are seeing a worrying trend where...

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Variety is the Spice of Life

Variety is the Spice of Life

Lockdown has inspired many of us to try new things – new recipes, new books, new hobbies. Indeed, TryJanuary is a more uplifting and positive answer to DryJanuary.   Same old, same old As we contemplate a new year with very few physical events in the diary to...

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