Our latest blogs

The latest selected blogs from our clients, and sometimes a thought leadership piece or comment from ourselves too.
In-house or out-source?

In-house or out-source?

That is the question.  Is it better to invest in your own in-house team, or get external specialist help?   The truthful answer is probably both, but budgets don’t always allow for that.  The benefits of having an internal resource for marketing is that they are...

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Timing is everything

Timing is everything

- when it comes to getting in the headlines.  No matter how great your news is, if a bigger story comes along you may be beaten off the front page. However, there is plenty that you can do to turn the tables in your favour. Timing your release really helps, here are a...

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Elements of User Experience

Elements of User Experience

Business apps now need to do what they say they will and in doing so, they must delight the user. Ideally, security products should be so easy and intuitive that users have no reason to use anything else - so avoiding workarounds, a key tenet of good cybersecurity....

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KISS – Keep it SimpleS

KISS – Keep it SimpleS

Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across.     ‘Sound-bites’ and short, snappy slogans are a great way to attract attention.  Once you have caught the audience’s eye, keeping...

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Is traditional PR dead?

Is traditional PR dead?

Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news.  So what can you do to get your voice heard?  For show-stopping, jaw-dropping news, there is...

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Getting into the Nationals

Getting into the Nationals

Great idea.  But ask yourself, 'What would Aunt Ethel think?' Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’   The reason to ask what Aunt Ethel...

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Think like a journalist

Think like a journalist

As marketers we know that content needs to appeal to the audience.   If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects.    What interests them?  What are their pain points?   Put yourself...

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