Getting into the Nationals

Getting into the Nationals

Great idea.  But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’   The reason to ask what...
Think like a journalist

Think like a journalist

As marketers we know that content needs to appeal to the audience.   If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects.    What interests them?  What are their pain points?   Put yourself...
Variety is the Spice of Life

Variety is the Spice of Life

Lockdown has inspired many of us to try new things – new recipes, new books, new hobbies. Indeed, TryJanuary is a more uplifting and positive answer to DryJanuary.   Same old, same old As we contemplate a new year with very few physical events in the diary to...