KISS – Keep it SimpleS

KISS – Keep it SimpleS

Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across.     ‘Sound-bites’ and short, snappy slogans are a great way to attract attention.  Once you have caught the audience’s eye, keeping...
Is traditional PR dead?

Is traditional PR dead?

Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news.  So what can you do to get your voice heard?  For show-stopping, jaw-dropping news, there is...
Getting into the Nationals

Getting into the Nationals

Great idea.  But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’   The reason to ask what...
Think like a journalist

Think like a journalist

As marketers we know that content needs to appeal to the audience.   If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects.    What interests them?  What are their pain points?   Put yourself...