by Andreina West | Aug 12, 2021 | Business/Project Management
That is the question. Is it better to invest in your own in-house team, or get external specialist help? The truthful answer is probably both, but budgets don’t always allow for that. The benefits of having an internal resource for marketing is that they are...
by Madeleine Penney | Jul 29, 2021 | Business/Project Management
– when it comes to getting in the headlines. No matter how great your news is, if a bigger story comes along you may be beaten off the front page. However, there is plenty that you can do to turn the tables in your favour. Timing your release really helps, here...
by Madeleine Penney | Jul 25, 2021 | Business/Project Management
Most organisations have usage guidelines to dictate how their logo is used, where it can appear on the page, what kind of images can be used, and what type of language to use. In a large organisation, where many different departments are communicating with the outside...
by Andreina West | Jun 17, 2021 | Business/Project Management
Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter? AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i]. There are...
by Andreina West | Jun 14, 2021 | Business/Project Management
There’s an art to writing attention winning copy that will get people to click through to your website, blog or white paper. Following AIDA – Attention, Interest, Desire, Action – is a tried and tested formula for marketing content of almost any type, and it...
by Andreina West | Jun 7, 2021 | Business/Project Management
Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across. ‘Sound-bites’ and short, snappy slogans are a great way to attract attention. Once you have caught the audience’s eye, keeping...
