Getting into the Nationals

Getting into the Nationals

Great idea.  But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’   The reason to ask what...
Think like a journalist

Think like a journalist

As marketers we know that content needs to appeal to the audience.   If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects.    What interests them?  What are their pain points?   Put yourself...
Women in Health IT

Women in Health IT

  By Daniel Johnston, RN, Digital Workflow Specialist at Imprivata It hasn’t hit the headlines, but it should do While COVID-19, the US presidential election and Brexit have been hogging the headlines, there’s been a groundswell of change building in healthcare....
Patient Safety – The Devil is in the Data

Patient Safety – The Devil is in the Data

 With the recent announcement from Matt Hancock about reducing bureaucracy and the publication of the consultation document; ‘Busting bureaucracy: empowering frontline staff by reducing excess bureaucracy in the health and care system in England’[i], the time is ripe...