by Madeleine Penney | Mar 26, 2021 | Business/Project Management
Great idea. But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’ The reason to ask what...
by Madeleine Penney | Mar 12, 2021 | Business/Project Management
As marketers we know that content needs to appeal to the audience. If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects. What interests them? What are their pain points? Put yourself...
by Madeleine Penney | Mar 5, 2021 | Health
By Daniel Johnston, RN, Digital Workflow Specialist at Imprivata It hasn’t hit the headlines, but it should do While COVID-19, the US presidential election and Brexit have been hogging the headlines, there’s been a groundswell of change building in healthcare....
by Madeleine Penney | Feb 17, 2021 | Health
With the recent announcement from Matt Hancock about reducing bureaucracy and the publication of the consultation document; ‘Busting bureaucracy: empowering frontline staff by reducing excess bureaucracy in the health and care system in England’[i], the time is ripe...
by Madeleine Penney | Feb 11, 2021 | Business/Project Management
In the era of fake news, click bait and social media fatigue, how do you cut through the noise to make your voice heard? Email newsletters are making a come-back. Platforms such as Substack, Revue and TinyLetter (owned by MailChimp) are seeing enthusiastic take up...
