Is traditional PR dead?

Is traditional PR dead?

Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news.  So what can you do to get your voice heard?  For show-stopping, jaw-dropping news, there is...
Getting into the Nationals

Getting into the Nationals

Great idea.  But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’   The reason to ask what...