It’s Awards Season – How to craft entries that will sparkle

Business/Project Management

Industry awards are worth their weight in gold for credibility, customer relations, staff morale and for marketing purposes.

Now is the season to make a start on entries, ready for ceremonies, both online and (hopefully) in real life, taking place this autumn.

 

Here are a few dos and don’ts

 

  • Do pick the right Awards to enter – make sure that they are pertinent to your specific products and markets.
  • Entering with a client is much a much more powerful, and more interesting for the judges. You do the legwork, and the client shares in the glory.
  • Do make sure you answer the questions.
  • And finally, remember the old adage, ‘points win prizes’. In this case, quote metrics, measures and give examples to demonstrate business benefits.

When your entry is successful, and you are shortlisted, DO go to the ceremony.  If the budget doesn’t run to a whole table, at least buy a few tickets.  It’s a great way to say thank you to your client and the team that worked so hard. If you win, make the most of it with some glorious social media posts!

 

At PRA we can help you craft the perfect award entry, from working with your clients to elicit the business benefits of your products, to polishing your prose to ensure that your entry stands out.

 

Over the years, we’ve helped many clients to gain industry recognition, contact us today on 01491 845553 or email andreina@pra-ltd.co.uk.

Other news you may be interested in

The latest selected blogs from our clients, and sometimes a thought leadership piece or comment from ourselves too.

Agency fees – getting value for money

Agency fees – getting value for money

 Why work with an agency? When you want to increase your marketing efforts or change the focus of your marketing strategy you might consider either recruiting more staff or hiring an agency. While it’s good to take on new staff with a passion for your products or...

read more
How to make your website content work harder

How to make your website content work harder

How to make your content work harder In our last post we talked about the importance of keeping the blog on your website updated and fresh, with a variety of content that is of interest to your readers and prospects. Like a Swiss Army knife, a blog can be...

read more
Struggling to find new ideas for your blog?

Struggling to find new ideas for your blog?

Struggling to find new ideas for your blog? A blog is a great way to add fresh content to your website, and to present a slightly more relaxed version of your brand.  It gives you the platform to share thoughts and comments that are topical and of the moment.  ...

read more