by Andreina West | Oct 14, 2021 | Business/Project Management
Why work with an agency? When you want to increase your marketing efforts or change the focus of your marketing strategy you might consider either recruiting more staff or hiring an agency. While it’s good to take on new staff with a passion for your products or...
by Andreina West | Oct 6, 2021 | Business/Project Management
How to make your content work harder In our last post we talked about the importance of keeping the blog on your website updated and fresh, with a variety of content that is of interest to your readers and prospects. Like a Swiss Army knife, a blog can be...
by Andreina West | Sep 22, 2021 | Business/Project Management
Struggling to find new ideas for your blog? A blog is a great way to add fresh content to your website, and to present a slightly more relaxed version of your brand. It gives you the platform to share thoughts and comments that are topical and of the moment. ...
by Andreina West | Aug 12, 2021 | Business/Project Management
That is the question. Is it better to invest in your own in-house team, or get external specialist help? The truthful answer is probably both, but budgets don’t always allow for that. The benefits of having an internal resource for marketing is that they are...
by Andreina West | Jun 17, 2021 | Business/Project Management
Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter? AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i]. There are...
