by Andreina West | Aug 12, 2021 | Business/Project Management
That is the question. Is it better to invest in your own in-house team, or get external specialist help? The truthful answer is probably both, but budgets don’t always allow for that. The benefits of having an internal resource for marketing is that they are...
by Andreina West | Jun 17, 2021 | Business/Project Management
Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter? AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i]. There are...
by Andreina West | Jun 14, 2021 | Business/Project Management
There’s an art to writing attention winning copy that will get people to click through to your website, blog or white paper. Following AIDA – Attention, Interest, Desire, Action – is a tried and tested formula for marketing content of almost any type, and it...
by Andreina West | Jun 7, 2021 | Business/Project Management
Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across. ‘Sound-bites’ and short, snappy slogans are a great way to attract attention. Once you have caught the audience’s eye, keeping...
by Andreina West | Jun 9, 2020 | Cybersecurity
Cyber criminals are exploiting concerns over Coronavirus to perpetrate cyber-attacks. Guy Lloyd at CySure explains the 3 steps SMEs can take to proactively protect their business and their data. The coronavirus pandemic has taught us the importance of hand hygiene and...
