With a ‘Mobile First’ approach, one size really does fit all

17 September 2015 – Eurostop, a leading supplier of retail management solutions to the fashion, footwear and lifestyle sectors, has published a paper stating that when budgets are tight, retailers should always take a ‘mobile first’ approach to website design. In an increasingly competitive marketplace, retailers need to ensure that they provide an interface that encourages customers to remain loyal, by providing a content rich website that is mobile friendly.

Deborah Loh, Marketing Manager at Eurostop and author of the paper commented; “Industry pundits predict that by 2017 more than 90% of internet users will access online content through their phones. However, in some demographics we may already have reached that point of market saturation. If a retailer’s website doesn’t look good on mobile devices, they could be losing out already.’

The paper explains that when looking to make the most efficient use of available resources, taking a ‘mobile first’ approach will ensure that retailers focus on what is most important. A website that looks good and works well on a mobile device with limited screen size will scale up to a desktop, however, the reverse is not so true. Retailers with a good mobile site will not need to invest in developing an App, saving considerable support overhead as Apps need to be developed and tested for different operating systems.

Finally, Deborah makes the point that ensuring that your site is mobile friendly is important so that you are not penalised in Google’s mobile SEO rankings. With the increasing number of mobile internet users, you want to make sure that you are returned ahead of the competition.
There are so many benefits to taking the ‘Mobile First’ approach retailers should be asking themselves not; ‘Can I afford to develop a mobile website’ but ‘Can I afford not to?’

For a copy of the paper: ‘5 Reasons to consider a mobile first e-commerce website’ please visit: https://www.eurostop.com/news/5-reasons-to-consider-a-mobile-first-e-commerce-website/ Or email: andreina@pra-ltd.co.uk

About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
Mobile POS: wireless/mobile e-pos designed to run on Windows tablets with integrated Chip & PIN – ideal for boutique environments where there is less emphasis on the central payment desk
e-commerce: Responsive e commerce solutions customised for independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
e-manager: Middleware layer that enables the fast, reliable synchronisation of product and pricing data from most major ERP solutions to your e-pos estate.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partners Anderson Zaks and YESPay, provides a Chip and PIN managed service.

High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, DAKS, Ghost, Help for Heroes, Joseph, Lotus Cars, Pretty Green, Pentland Brands Plc, Speedo, Trespass and many more.

For more information visit: www.eurostop.com or contact:

Editors’ Contacts
Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk