Bracknell, UK – 4 November 2015 – Avnet, Inc. (NYSE: AVT), a leading global technology distributor is working with business partner OISG Group in the UK to support the Partner First channel strategy from Hitachi Data Systems, designed to increase the quality and value of solutions delivered through business partners.

As sole distribution partner for Hitachi Data Systems in the UK, Avnet plays a pivotal role supporting business partners to deliver enterprise storage, virtualization, management and data protection solutions to end-user customers.
Avnet worked with the OISG team to identify gaps in technical and sales skills, develop a strong value proposition around Hitachi Data Systems solutions and ensure that OISG maximised the benefit of the Partner First strategy from Hitachi Data Systems.
James Allan, sales director at OISG Group, commented, “We put together a separate team for Hitachi Data Systems opportunities and have high hopes for what can be achieved. Avnet has a dedicated team that is superbly organised and highly efficient. Most importantly, Avnet offers the breadth of knowledge and commercial acumen we need to better promote solutions and take our business to the next level. We were confident that Avnet’s proven track record and transparent, all-in-one pricing model would deliver the high quality, well configured solutions our customers have come to expect.”
Partner First from Hitachi Data Systems and Avnet’s SolutionsPath™ methodology are complementary and help deliver on jointly developed growth plans for partners like OISG.
Christian Curtis, sales director, Avnet Technology Solutions, UK, said, “Partner First means business partners take the lead and have control of sales situations. Avnet’s role is to make the process as smooth as possible. Combining responsiveness, knowledge, transparency and honesty with a great product set from Hitachi Data Systems means that OISG has the support required to meet customers’ needs so that everyone benefits.”
To find out more about Hitachi Data Systems products and services from Avnet please visit the Avnet UK website.


About OISG Group
Since its inception in 2004, the London-based OISG Group has grown consistently year on year and has offices in key locations in the UK plus an international presence to make it the UK’s foremost technology solutions partner, providing products, services and support on a 24x7x365 basis to customers.
Recognised as a key player in the industry, OISG has received many accolades such as inclusion in The Sunday Times’ Tech Track 100 and the Deloitte Fast 500, winning the VMware Rising Star Award 2010 and the Hitachi Best Modular Install 2009.
OISG’s focus on technical excellence and a strong service ethos have attracted a global clientele with organisations in Europe, North America and increasingly the Middle East and Far East – Hong Kong, Singapore, Shanghai, Abu Dhabi, Dubai – turning to OISG for their end-to-end solutions delivery and high quality customer care.
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About Avnet Inc
From components to cloud and design to disposal, Avnet, Inc. (NYSE:AVT) accelerates the success of customers who build, sell and use technology globally by providing them with a comprehensive portfolio of innovative products, services and solutions. Avnet is a Fortune 500 company with revenues of $27.9 billion for the fiscal year 2015. For more information, visit

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