Anta Sports Product Ltd selects Eurostop retail systems for over 12,000 stores

Eurostop, the leading supplier to the fashion, footwear and lifestyle sectors has announced that ANTA Sports, the professional sportswear company based in China has selected Eurostop retail management systems for its retail business. ANTA selected Eurostop’s solutions to support rapid growth as it expands across China. The Eurostop solution will integrate with SAP. The kick off project was launched recently at a ceremony held at ANTA’s headquarters.
ANTA’s brand suite consists of ANTA Sports, ANTA Kids and FILA (China). The company launches more than 2,000 new designs of footwear items, 3,000 apparel and 1,500 accessory products every year.
Anta selected Eurostop for its proven credentials of providing systems for retailers and its experience of implementations for other large scale operations in China.
Hew Poh Yin, Managing Director at Eurostop China said “For the last seven years we have been building our business in China and other countries in Asia. From our offices in Xiamen, Shanghai and Singapore we have been able to offer retailers in the region a strong, local support network, backed up by the latest technology. With the China economy offering huge opportunities for retailers looking to expand, we can offer many years of experience in the retail sector as well as helping customers to overcome cultural and legislative issues in a new market.”

About ANTA
ANTA Sports Products Limited is a professional sportswear company headquartered in China. It is involved in the innovation, design, research, development, manufacturing, marketing and retail of sports equipment.
The company was established in 1994 in Jinjiang, Fujian province and listed on the Hong Kong Stock Exchange in 2007. In 2014, Anta’s market value was USD 3.87billion, making it the 5th biggest sporting goods company (market value) in the world after Nike, Adidas, Puma and Asics.
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About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-retail: A suite of head office management applications including franchise for the Asian market.
e-pos: EPOS system for standalone shops, concessions and franchises.
e-commerce: Responsive e commerce solutions customised for independent retailers that provide a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performance and productivity.
e-fulfilment: Intelligent optimisation of the sourcing of e-commerce orders for multi-channel retailers.
e-manager: Middleware layer that enables the fast, reliable synchronisation of product and pricing data from most major ERP solutions to your e-pos estate.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions and together with partner Anderson Zaks provides a Chip and PIN managed service.High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, DAKS, Ghost, Help for Heroes, Joseph, Marie-Chantal, Pretty Green, Lotus Cars, Pavers Shoes, Pentland Brands Plc, Speedo, Trespass and many more.

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Editors’ Contacts

Andreina West
PR Artistry Limited
Tel: + (44)01491 639500