Costume jewellery designer leads market supplying high profile UK retailers and concessions in fashion stores in the USEurostop, the leading supplier to the fashion, footwear and lifestyle sectors has announced that Orelia, the unique British costume jewellery brand, has chosen Eurostop e-rmis head office solution for its wholesale and retail operations. Orelia creates affordable costume jewellery made mostly from Swarovski crystals, semi-precious stones and charms. Orelia is using Eurostop’s e-rmis to manage stock supplies of jewellery to boutiques, department and fashion stores across the world, as well as major retailers John Lewis, ASOS, Fenwick, Bentalls and concessions in Topshop. The company has just launched its first Topshop concessions in the US.

According to Rebecca Jerrod, e-Commerce Coordinator at Orelia; “We chose Eurostop’s management systems to support our rapidly growing business. We wanted to have a system that could accommodate two business strands – our retail model which includes concessions with Topshop in the UK and US, and our wholesale operations that supply all our UK retailers – as well as our new growing merchandising team.

“Eurostop provided us with an easy to use, hosted system that gives us the flexibility for both of our business models. It supports our central stock management system that our team of buyers can use and will allow for future growth. The versatility was key for us.”

The system is used by everyone at Orelia (except the jewellery designers) including the buying team and all staff in the warehouse and retail operations. It is also used by the e-commerce team and there are future plans to integrate with the e commerce system.

For the Topshop concessions, sales data is downloaded daily directly from the Topshop system via a secure portal into e-rmis, enabling the Orelia team to gain the latest insights on best-selling lines and popular items.

Stock supplies and distribution for the wholesale business are managed by the Orelia team using e-rmis. Regular reports of stock movements ensure that replenishment is fulfilled for Orelia’s retail customers. A full audit trail is provided for all stock, essential for Orelia with so many different lines and customers, helping to minimise shrinkage and loss. Orelia is planning to deploy Eurostop’s auto-replenishment module in the future, which will streamline operations even further.

Deborah Loh, Marketing Manager at Eurostop said; “Eurostop’s systems have been designed to be extremely flexible and scalable to meet the needs of retailers of all sizes – from the smaller independents, to large multi-national companies operating multiple sales channels, with outlets in a multitude of countries using different currencies. Our systems support the vital operations of fashion and footwear retail or wholesale businesses – that of tight stock management and meeting the demands of a fluctuating supply chain to maximise profit margins.”


About Orelia
Based in Brighton, Orelia is a British jewellery brand founded in 2007 and creates affordable, beautiful costume jewellery. Orelia jewellery focuses on pieces that are classic, trendy and stylish. Most of the jewellery is made from Swarovski crystals, semi-precious stones and charms. The Orelia designers travel far and wide to gather inspiration for their beautiful pieces and every season they focus on themes for their jewellery.
Orelia is available in boutiques, department stores, fashion stores and lifestyle stores across the world. It is also available in major retailers; Topshop,, John Lewis, ASOS, De bijenkorf, Fenwick , Bentalls, Galeria Inno, Simon (Canada) and Wehkamp (Netherlands)
Orelia has also just launched its first concessions in the U.S.A in Topshop Chicago, Topshop L.A, Topshop Broadway and the all new Topshop store at 5th Avenue.
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About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Responsive e commerce solutions customised for independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
e-manager: Middleware layer that enables the fast, reliable synchronisation of product and pricing data from most major ERP solutions to your e-pos estate.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, DAKS, Ghost, Help for Heroes, Joseph, Marie-Chantal, Lotus Cars, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Speedo, Trespass and many more.

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Editors’ Contacts

Andreina West
PR Artistry Limited
Tel: 01491 639500