‘Mecca’ for outdoor clothing in heart of Lake District uses Eurostop systems to handle and support sales of thousands of items daily in store and online

Eurostop, the leading supplier to the fashion, footwear and lifestyle sectors has announced that Gaynor Sports, an independent outdoor clothing retailer is using Eurostop’s retail management and e commerce solutions to process sales across its many departments and for its fast growing online business and warehouse. Gaynor Sports has installed e pos in each of its different store departments, and uses e-rmis and the e fulfilment module for stock management across the store, warehouse and online.

Eurostop built and hosts the retailer’s new e-commerce site which is based on its responsive e-commerce platform with layout adapting to suit the device being used. For example, a user accessing the site on a tablet will see the site optimised to display well on a tablet, with columns that scroll down rather than across, and easier menu navigation. The new look website, was designed by Eurostop to encompass the Gaynors’ brand and highlight their store presence in the Lake District.

Gaynor Sports states that Eurostop’s systems are integral to its business functions, providing accurate information on store sales and online business which ships many thousands of items daily.

According to Jamie Shepherd, Managing Director at Gaynor Sports; “Everyone in the business uses the Eurostop systems – the warehouse team, Buyers, sales staff on the shop floor, customer call centre, accounts staff and purchasing. Before we only had two or three people using our stock systems, now it is core to our business.
“We scan every item in and out of the warehouse in boxes. It is absolutely perfect – we know exactly what we have got so the accuracy is vastly improved. We also use the Eurostop system for replenishing stock in store, reordering and forecasting. The reports are really easy to use – it’s great to have that information to hand – we can see popular lines, where we are against last year – all the information we need to run the business.”

Eurostop’s e-fulfilment module underpins the stock management system and enables Gaynor Sports to manage the stock to fulfil online customer orders. Gaynor Sports benefits from having a view of its live stock position in the warehouse and shop to efficiently fulfil web orders and optimise stock turnover.

The system prioritises each e-commerce order as it arrives, and either auto generates picks for the warehouse if it finds the stock in the warehouse or elects to take the stock from the store.

Deborah Loh, Marketing Manager at Eurostop said; “Businesses like Gaynor Sports have built their success on knowing their products and serving the customer well. They stock thousands of product lines as a result, all of which must be carefully managed and accounted for. Our retail systems give them absolute control of what stock they need to meet customer demand and helps them keep track of items and orders even during the busiest times. It helps them manage their business, satisfying customers while ensuring a profitable bottom line.”




About Gaynor Sports
Based in Ambleside, Cumbria, in the heart of the Lake District, Gaynor Sports is a long established destination retailer for outdoor pursuits. A family run and owned business for over forty years, the store has grown into what many consider to be the best outdoor retailer in the UK, offering a comprehensive collection of outdoor brands including Berghaus, The North face, Lowe Alpine, Haglofs, Montane, Mammut Zamberlan, Salomon, Merrell, Regatta, Sprayway, Craghoppers, and many more
Gaynor Sports is staffed by experienced and knowledgeable people who actively use the products themselves. The store covers five floors with departments for walking shoes (over 700 pairs on display), walking boots (more than 1400 pairs on display), base layers, clothing, waterproofs, insulation and ski, multi sport, camping and a clearance outlet offering significant discounts.
For more information please visit: www.gaynors.co.uk
About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Responsive e commerce solutions customised for independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
e-manager: Middleware layer that enables the fast, reliable synchronisation of product and pricing data from most major ERP solutions to your e-pos estate.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, DAKS, Ghost, Help for Heroes, Joseph, Marie-Chantal, Lotus Cars, Pretty Green, Pentland Brands Plc, Speedo, Trespass and many more.

For more information visit: www.eurostop.com or contact:

Editors’ Contacts
Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk