Eurostop provides omni-channel/multi-channel solutions

Eurostop, supplier of retail management solutions for the fashion, footwear and general merchandise sectors has been selected by Penelope Chilvers to provide retail and e-commerce solutions. Penelope Chilvers, described as a mecca for the ‘heel-phobic’ has a devoted following and is recognised for its flagship ‘dandy slipper’ as well as for its range of espadrilles and urban boots. The new system brings together stock management for the recently opened Ledbury Road, Notting Hill store and the burgeoning online business.

Emma Turner, at Penelope Chilvers said; “With the opening of our new store and our growing e-commerce channel it was necessary for us to invest in a fully integrated stock and data solution. As well as enabling us to manage our stock more efficiently, the new solution will also allow us run more targeted marketing campaigns and help us to build our customer loyalty database.”
Eurostop was selected for a number of reasons, including its knowledge and experience in the footwear sector, its omni-channel solution that covers bricks and mortar stores as well online, and for its flexible approach and hands on project management. The new Penelope Chilvers website will be based on Eurostop’s responsive e-commerce platform, which uses fluid layout and responsive design principals so that the website is automatically optimised to fit any screen size, from smartphones such as iPhones and Android devices, up to iPads, other tablet devices and desktop computers.

By providing one website that adapts depending on the device through which it is accessed, product and customer information is maintained centrally. The benefit to the shopper of this approach is that whatever device they use, their customer details follow them. Click to Call and Click to Email buttons, and links to social media ensure that customers are able to communicate directly from their device.

The Eurostop solution will provide accurate reporting on all sales, giving margin and gross profit across each channel. Merchandising reports will cover sell thru, stock cover and best sellers by colour, size and style. This will help Penelope Chilvers to avoid sell outs, and place replenishment orders for popular lines in good time.

Deborah Loh, Marketing Manager at Eurostop said; “Eurostop is committed to providing retail solutions that enable high profile designers such as Penelope Chilvers to do what they do best, concentrate on the design and production of fabulous products. Our solutions help to manage the business providing timely information to support commercial decisions.”



About Penelope Chilvers
Embracing fashion but not conforming to the idea of a throwaway wardrobe, Penelope Chilvers designs accessories to fall in love – and stay in love – with. Combining a modern, fashionable edge with lasting style, these are timeless pieces, made to last, that work seamlessly with each season’s trends.

Penelope insists on using 100% natural materials of the highest quality, the shoeboxes are handmade, and some are even hand painted. Penelope gives utmost importance to building long-lasting relationships with her factories and suppliers, with fair wages and good working conditions a minimum requirement.

The brand has an avid following of sophisticated women who know instinctively how to make fashion work for them, and the brand is regularly featured in the top fashion press.

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About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Responsive e commerce solutions customized for independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
e-manager: Estate manager controller that enables the fast, reliable exchange of item master and pricing data between most major ERP solutions and e-pos.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, Daks, Ghost, Help for Heroes, Joseph, Marie-Chantel, Matches, Lotus Cars, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Speedo, Trespass and many more.

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