Craftsmanship and technology combine to provide bespoke, innovative clothing and accessories in new London store launched by former Browns CEO

Eurostop, a leading supplier of retail management solutions for fashion, footwear and lifestyle, has announced that unique boutique The Place, based in London’s Connaught Street, has chosen Eurostop’s e-pos Touch solution to support its retail business. The Place was founded by Simon Burstein, former CEO of Browns, originally as a retail space and studio for designer Alice Archer, whose richly embroidered pieces are inspired by oil paintings. The Place is using Eurostop’s e-pos Touch at tillpoint for sales in the store, linked to a main back office server hosted by Eurostop. It enables the boutique to track all sales of its high end luxury items to manage stock and cash flow.

The Place chose Eurostop for its longstanding reputation and experience in delivering solutions designed specifically for retailers. Since launching in September, the Place already has many clientele from the local Bayswater area placing bespoke orders for its unique range of silk dresses, coats and separates by Archer. The store also carries three other labels; Sofie D’Hoore, a Belgian designer specialising in timeless separates, LNDR, a luxury activewear brand, leather books and accessories from Leathersmith of London, made at a bindery in the UK and owned by Burstein and bags from Launer, the Queen’s favourite.

Deborah Loh, Marketing Manager at Eurostop said; “We are delighted to be able to provide our retail system for The Place. Our retail experience has grown over the years such that we can deliver the right solution to support a retailer’s business – whether luxury high end boutiques providing unique shopping settings, independent retailers with a number of stores or large businesses with networked stores nationwide. Our focus has always been to design easy to use, sales and stock management systems that fit the business needs.”

About The Place, London

The Place is a 1000 sq ft boutique on Connaught Street, located nearby London’s Edgware Road. Founder Simon Burstein, former CEO of Browns (and son of ‘Mrs B’ Joan Burstein and husband Sidney) originally set up The Place to act as a retail space and studio for designer Alice Archer, whose richly embroidered pieces are inspired by oil paintings. ‘Discovering’ Archer at the Best of Britannia show before Browns was sold, Burstein committed to nurturing her career. The boutique stocks silk dresses, coats and separates by Archer, as well as three other labels; Sofie D’Hoore, a Belgian designer specialising in timeless separates, accessories from Leather-smith made at a bindery in Essex owned by Burstein and bags from the Queen’s favourite, Launer.

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About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
Mobile POS: wireless/mobile e-pos designed to run on Windows tablets with integrated Chip & PIN – ideal for boutique environments where there is less emphasis on the central payment desk
e-commerce: Connected e-commerce for centralised reporting across all your channels.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
e-manager: Middleware layer that enables the fast, reliable synchronisation of product and pricing data from most major ERP solutions to your e-pos estate.
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partners Anderson Zaks and YESPay, provides a Chip and PIN managed service.

High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Cambridge Satchel Company, DAKS, Ghost, Help for Heroes, Joseph, Lotus Cars, Pretty Green, Pentland Brands Plc, Speedo, Trespass and many more.

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Editors’ Contacts
Andreina West
PR Artistry Limited
Tel: 01491 639500