Timing is everything

Timing is everything

– when it comes to getting in the headlines.  No matter how great your news is, if a bigger story comes along you may be beaten off the front page. However, there is plenty that you can do to turn the tables in your favour. Timing your release really helps, here...
Is traditional PR dead?

Is traditional PR dead?

Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news.  So what can you do to get your voice heard?  For show-stopping, jaw-dropping news, there is...