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Does AI signal the end of the copywriter?

Does AI signal the end of the copywriter?

by Andreina West | Jun 17, 2021 | Business/Project Management

Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter?   AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i].   There are...
A 3-Step Formula for Consumer Trust in the Age of AI

A 3-Step Formula for Consumer Trust in the Age of AI

by Madeleine Penney | Nov 5, 2020 | Software/Analytics/AI

    Adopting Artificial Intelligence is just the first step, the second is unlocking the true potential of AI to boost customer confidence with a focus on data.  Henry Jinman of EBI.AI reveals his 3-step formula for winning hearts and minds in the quest for...

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