by Andreina West | Jan 14, 2022 | Business/Project Management
Building awareness and profile for your brand is a medium to long term goal. While you can attract online headlines almost instantly with an eye-catching story, it is almost as quickly forgotten. The old adage that today’s news is tomorrow’s chip wrappers is still...
by Andreina West | Jun 7, 2021 | Business/Project Management
Below in this first of a series of three blogs, we outline some tips on how to write compelling content to get your message across. ‘Sound-bites’ and short, snappy slogans are a great way to attract attention. Once you have caught the audience’s eye, keeping...
by Madeleine Penney | Apr 22, 2021 | Business/Project Management
Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news. So what can you do to get your voice heard? For show-stopping, jaw-dropping news, there is...
by Madeleine Penney | Mar 12, 2021 | Business/Project Management
As marketers we know that content needs to appeal to the audience. If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects. What interests them? What are their pain points? Put yourself...
