by Andreina West | Oct 14, 2021 | Business/Project Management
Why work with an agency? When you want to increase your marketing efforts or change the focus of your marketing strategy you might consider either recruiting more staff or hiring an agency. While it’s good to take on new staff with a passion for your products or...
by Andreina West | Aug 12, 2021 | Business/Project Management
That is the question. Is it better to invest in your own in-house team, or get external specialist help? The truthful answer is probably both, but budgets don’t always allow for that. The benefits of having an internal resource for marketing is that they are...
by Andreina West | Jun 17, 2021 | Business/Project Management
Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter? AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i]. There are...
by Madeleine Penney | Mar 12, 2021 | Business/Project Management
As marketers we know that content needs to appeal to the audience. If you want to get press coverage then you need to apply the same premise as you would for your customers and prospects. What interests them? What are their pain points? Put yourself...
