by Andreina West | Jan 13, 2022 | Business/Project Management
Your blog can be a great way to engage with your audiences on a regular basis. Keeping it updated and fresh, with a variety of content that is of interest to your readers and prospects can be time-consuming but it is an important marketing investment. From humble...
by Andreina West | Aug 12, 2021 | Business/Project Management
That is the question. Is it better to invest in your own in-house team, or get external specialist help? The truthful answer is probably both, but budgets don’t always allow for that. The benefits of having an internal resource for marketing is that they are...
by Madeleine Penney | Jul 25, 2021 | Business/Project Management
Most organisations have usage guidelines to dictate how their logo is used, where it can appear on the page, what kind of images can be used, and what type of language to use. In a large organisation, where many different departments are communicating with the outside...
by Andreina West | Jun 17, 2021 | Business/Project Management
Everywhere we read about the power of Artificial Intelligence (AI) to transform just about everything. Is it the end of the marketing copywriter? AI has huge potential, but like any new idea or technology, it is subject to the ‘hype cycle’[i]. There are...
by Andreina West | Jun 14, 2021 | Business/Project Management
There’s an art to writing attention winning copy that will get people to click through to your website, blog or white paper. Following AIDA – Attention, Interest, Desire, Action – is a tried and tested formula for marketing content of almost any type, and it...
