by Andreina West | Jan 10, 2022 | Business/Project Management
The new year is a great time to try new things – new recipes, new books, new hobbies. You may have agreed to DryJanuary, but why not TryJanuary this year – it’s a more uplifting and positive answer to starting a new year. A fresh approach can get positive results It’s...
by Madeleine Penney | Jul 25, 2021 | Business/Project Management
Most organisations have usage guidelines to dictate how their logo is used, where it can appear on the page, what kind of images can be used, and what type of language to use. In a large organisation, where many different departments are communicating with the outside...
by Andreina West | Jun 14, 2021 | Business/Project Management
There’s an art to writing attention winning copy that will get people to click through to your website, blog or white paper. Following AIDA – Attention, Interest, Desire, Action – is a tried and tested formula for marketing content of almost any type, and it...
by Madeleine Penney | Apr 22, 2021 | Business/Project Management
Is pay-to-play the only way? Unless you already have a very high profile it can seem almost impossible to get press coverage, even when you have genuinely interesting news. So what can you do to get your voice heard? For show-stopping, jaw-dropping news, there is...
by Madeleine Penney | Mar 26, 2021 | Business/Project Management
Great idea. But ask yourself, ‘What would Aunt Ethel think?’ Other questions to ask yourself are, ‘Why are we targeting national press?’, ‘What will the business get out of it?’ and ‘Is it worth the time, effort and cost?’ The reason to ask what...
